GoTo Foods® is made up of seven iconic fast-casual snack chains, each with its own brand identity and online presence.
As a new business win, I was responsible for the creative onboarding process and acted as lead copywriter and creative director on the account, developing initial concepts, providing visual direction, and writing accompanying copy. y internal collateral.
Organic Social Media
Provided copy for each of the seven brands delivering tailored content and strengthening brand consistency.
A beloved brand with a snarky social media presence, Auntie Anne’s® looked to elevate their content while maintaining their light hearted tone of voice.
Developed on-trend, engaging concepts, copy, and visual direction with refined visuals.
Jun & Jul 2025 Instagram
With classic sweet treats and an approachable online energy, Cinnabon® aimed to post more creative and relatable content.
Created out-of-the-box concepts, visual direction, and copy that felt unique to the brand.
Jul 2025 Instagram
With a rebellious energy and a bold voice, Moe’s Southwest Grill® was aiming to create content that broke through the clutter.
Developed attention grabbing concepts, visual direction, and witty copy meant to create chatter.
Jun & Jul 2025 Instagram
The original smoothie status symbol, Jamba® looked to reposition itself as a cheerful and easy going brand.
Provided fresh concepts, visual direction, and copy to create aesthetic content.
Jun & Sep 2025 Instagram
As a household name with an unapologetically quirky tone of voice, Carvel® looked to push their mascot content and capture a younger audience.
Provided playful concepts, visual direction, and copy for both consistent and mascot content.
Jun & Jul 2025 Instagram
With deli favorites and a warm atmosphere, McAlister’s Deli® aimed to build it’s online presence and create a relatable energy.
Developed concepts and copy to boost engagement and create a conversational energy.
Jun & Jul 2025 Instagram
Looking to appeal to a more masculine audience, Schlotzsky’s® focused on laid back humor and chronically online slang.
Built concepts and copy that leaned into meme culture and relevant comedic trends.
Jul & Aug 2025 Instagram
