IHOP® is an iconic, family friendly restaurant chain known for it’s famous pancake flavors and all day breakfast.

I developed copy across digital channels and on-site promotional assets. I also collaborated to concept a virtual brand ID for a ghost kitchen.

Digital Channels

Crafted copy for website, social media, and email.

Website

IHOP® consistently updates the brand’s website to feature the Pancake of the Month, special events, and relevant promotional offerings.

Provided copy for a variety of landing pages and subpages.

Mar 2024 Landing Page and Subpages

Email

IHOP® consistently sends out a monthly newsletter to create excitement for the new Pancake of the Month flavor and special events.

Provided copy and editing for various email newsletters.

Jul 2025 & Mar 2024 Email Newsletters

Restaurant Collateral

Developed copy for on-site promotional assets.

Menu

IHOP® frequently changes its menu based on season, new offerings, and priority messaging.

Provided copy and editing for the Rooty Tooty menu revamp.

Jul 2025 & Mar 2024 Email Newsletters

Table Tent

IHOP® has a variety of in-restaurant promotional assets to highlight various menu items.

Provided copy for table tents to showcase the International House Roast Coffee.

Oct 2024 Table Tent

Virtual Brand ID

Collaborated on a virtual brand ID concept for an IHOP® ghost kitchen.

This project was shelved, but you can find my initial work here.