Marriott Bonvoy® is a portfolio of over 30 hotel brands and an award winning travel program.
I develop high-impact copy across the full marketing funnel, specializing in multichannel digital content, traditional collateral, and specialized communications including internal newsletters and B2B content.
I also provide visual direction by building storyboards, pulling selects, and image suggestions.
Portfolio
Craft copy and provide visual direction for over 30 hotel brands and All-Inclusive resorts.
Our premium brands have an elevated tone, with Westin Hotels & Resorts® specifically focusing on wellness.
Provided copy and visual direction to portray the serenity and elegance of The Westin Resort & Spa.
Nov 2023 Youtube VAC
Distinct and classic—the select portfolio balances an inviting and effortless tone.
Developed copy and visual direction to showcase the intuitive experience of a stay with AC Hotels.
Sep 2024 Paid Meta In-Feed
The longer stays portfolio aims to highlight amenities and capture the feeling of being at home on the road.
Provided copy and visual direction to create Residence Inn® by Marriott content that felt casual and welcoming.
Sep 2025 Paid Meta In-Feed
All Inclusive by Marriott Bonvoy®
A curated selection of resorts that bundles accommodations, meals, entertainment, and activities into one price.
Lead the revamp of the All-Inclusive by Marriott Bonvoy® website by providing copy for the landing page and subpages, including Family-Friendly, Adults-Only, Weddigs & Celebrations, and Corporate Events.
Feb 2026 Website Landing Page & Subpages
Partnerships
Write copy and craft video concepts for brand partnerships.
Worked on the “Game Day Rituals” NCAA marketing campaign featuring NIL athletes that won a Platinum Award at the 68th Annual HSMAI Adrian Awards.
Lead the Suni Lee content concepting and visual direction behind the viral TikTok video.
Access the original docs here.
Dec 2023 Paid Social Concepts
Developed copy and visual direction for a Youtube promotional video in partnership with Visa® to inspire and encourage travel.
May 2023 Youtube
Shot Lists & Mood Boards
Build comprehensive shot lists and mood boards for photoshoots across the US and Canada.
New York
Provided in-depth destination research, video ideas & inspiration, visual direction, transition & technique suggestions, and voiceover ideas.
Apr 2025 Internal Shotlist
San Jose & Santa Clara
Provided in-depth destination research, video ideas & inspiration, visual direction, transition & technique suggestions, and voiceover ideas.
Apr 2025 Internal Shotlist
Always on Trend
Consistently create on-trend content that feels authentic and true to the brand.
